



SportSG VAR
Design, animation and gamification for SportSG’s VAR experience: a mascot-led flow where players spot, collect and build their collection.
- Visual design
- Animation
- Gamification
Services · P-04 · UI/UX design
Research and clickable prototypes, tested before any code is written.
We research your users, map the flows, build clickable prototypes and test them before development, then hand over a design system your developers can build from.
60+ projects launchedPrototypes tested with real usersDesign systems for your developers
What's included
Changing a prototype costs hours. Changing a build costs weeks.
Interviews, analytics and heuristic reviews that show where users get stuck and what they actually need. You get a prioritised list of fixes, not a 60-page report.
User flows, wireframes and clickable prototypes, tested with real users before a line of code is written. Changing a prototype costs hours; changing a build costs weeks.
Polished interfaces plus a design system of components, colours and type. Every new screen stays consistent, and developers build faster.
Animation, micro-interactions and game mechanics that make products feel alive and keep people coming back. For SportSG’s VAR we designed the visuals, animation and gamification.
How we work
UI/UX projects 4–10 weeks Prototypes tested with users Design system handover
Your audience, your market and the one problem worth solving.
Scope, flows and the metrics we’ll track.
Wireframes, then clickable prototypes tested with real users.
Final UI and a design system your developers can build from.
Selected projects
Owner, teacher, student and parent flows for a tuition-centre platform, designed so each role sees only what it needs.




Design, animation and gamification for SportSG’s VAR experience: a mascot-led flow where players spot, collect and build their collection.
Full website design and build for an Italian fine-dining restaurant, from menus to reservations.


UI/UX and visual design for Noco-Noco’s corporate website: a homepage and solution pages, including Sustainable Mobility, that make complex energy technology easy to follow.
An exceptionally smooth experience from start to finish. Outstanding design talent, top-tier visuals, and always receptive to our feedback.
FAQ
UX design is how the product works: the research, flows and structure. UI design is how it looks and feels: layout, type, colour and components. We do both.
Yes. We start with a UX audit of what you have, keep what works and redesign the parts that cost you users.
Yes. Clickable prototypes are tested with users before development, so problems are fixed while they are still cheap to change.
Final UI designs, a clickable prototype and a design system your developers can build from.
Most UI/UX projects take 4–10 weeks, depending on how many flows and screens there are and how much user testing you need.
Contact
Every launch starts with a coffee. Yours is on us.
thepineapplesg@gmail.com · Mon–Fri 10 am–6 pm