Key takeaways
- Launch is the start. Websites and apps need regular updates, backups and monitoring to stay fast and secure.
- A care plan bundles hosting, updates, uptime monitoring, fixes and small improvements into one arrangement.
- Response times are set by your plan, and onboarding takes within 7 days, including sites built by another agency.
A website is not a brochure you print once. Plugins, frameworks, browsers and phone operating systems change every month, and each change is a chance for something to break or become insecure. A care plan is how you make sure someone is watching.
What a care plan covers
- Hosting and SSL, set up, renewed and monitored.
- Updates to the CMS, plugins, frameworks and OS dependencies, tested before they go live.
- Daily backups with tested restores.
- Uptime monitoring and alerts, with a direct line to the crew who built it.
- Bug fixes logged and fixed, not forgotten.
- Monthly improvements and SEO health checks: speed tuning, small content changes and a monthly report.
What happens without one
Nothing, for a while. Then a plugin update breaks a form, a certificate expires and browsers show a warning, or an outdated component gets exploited. Usually the first sign is a customer saying “your website isn’t working”, after you have already lost the enquiries.
Apps need care too
Apple and Google release new OS versions every year and update their store requirements regularly. Apps that are not updated can start to misbehave, and eventually fall behind store requirements. A care plan keeps the app current and submits updates for you.
“The best support ticket is the one you never have to send.”
The Pineapple · care plans team
How to choose a plan
- List what you have: website, app, store, integrations.
- Decide how fast you need help when something breaks. Response times are set by plan.
- Decide how much improvement you want each month on top of maintenance.
Care plans are quoted to fit what you run. We onboard within 7 days, including sites and apps built by another agency: we audit, move hosting if needed, set up backups and monitoring, and document how everything works.
Quick answers
The questions we hear most on this topic are answered in the FAQ below.
Written by
The Pineapple teamAn app development and web design studio in Singapore. Since 2021 we have launched 60+ apps, platforms and websites for events, education, retail and growing businesses, and we write about what we learn along the way.