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E-commerce · Cost

How much does an e-commerce website cost in Singapore?

An online store in Singapore typically costs from S$8,000 for a basic Shopify or WooCommerce store and from S$15,000 for an elevated brand store, plus ongoing hosting and care. A store takes about 6 to 10 weeks to launch.

Darren Koh, Founder and CEO of The Pineapple
Darren Koh, Founder & CEO · Web design, SingaporePublished 31 Oct 2026 · Updated 31 Oct 2026 · 3 min read

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8k15kS$ 000

Hover the machine or pick a tier

Basic store: from S$8,000

A working shop on a proven platform: product pages, cart and checkout, payments, shipping rules, and the content pages around them. Best for a focused catalogue and a clear launch date.

Elevated brand store: from S$15,000

For brands where the shop experience is the brand: custom design, tailored product pages, bundles and richer merchandising, and a faster, more considered checkout. More design time and more custom work.

Shopify or WooCommerce?

Shopify is quicker to launch and carries hosting, security and checkout for you. WooCommerce sits on WordPress and gives more control, with more upkeep. Our full comparison: Shopify vs WooCommerce in Singapore.

What you will pay beyond the build

  • Platform plan (Shopify) or hosting (WooCommerce)
  • Payment fees per transaction, set by your payment provider
  • Apps or plugins your store needs
  • Care: updates, security and backups

A launch-day lesson

When traffic to the HallyuCon event site spiked into the thousands, the servers could not handle the load. Since then we build launches on responsive, load-balanced infrastructure with caching, so a sudden surge does not take the site down. If you expect a spike (a sale, a drop, an event), tell us early so we size the setup for it.

What makes a store cost more

  • Number of products and variants
  • Custom design and bespoke product pages
  • Integrations: inventory, accounting, fulfilment, loyalty
  • Multi-currency or multi-market selling
  • Migration from an old store

Timeline

About 6 to 10 weeks, assuming product data, images and policies are ready when we need them.

Back to the full guide: Websites in Singapore. Service page: E-commerce.

Darren Koh, Founder and CEO of The Pineapple

Written by

Darren Koh, Founder & CEO

An app development and web design studio in Singapore. Since 2021 we have launched 60+ apps, platforms and websites for events, education, retail and growing businesses, and we write about what we learn along the way.

FAQ

FAQ

How much does a Shopify store cost in Singapore?

A basic store from S$8,000; an elevated brand store from S$15,000, plus the Shopify plan and your payment fees.

Is the platform subscription included?

No. It is a separate running cost.

Can you migrate my old store?

Yes. Migration affects scope; we scope it up front.

How long until I can sell?

About 6 to 10 weeks for a typical store.

Can the store be funded by a grant?

Some digital projects may qualify. See EDG for websites and apps.

Contact

Start your online store

Every launch starts with a coffee. Yours is on us.

darren@thepineapple.io · Mon–Fri 10 am–6 pm

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